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| John Strand's Bio |
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John Strand is CEO of Strand Consult.
John Strand has a background in Sales and Marketing in the IT and Publishing Sector and from 1989 has been consulting on strategies, sales and marketing, ending as a partner at a consultancy.
In 1994 John founded Strand Consult. In the early days of Strand Consult the primary focus was on CRM - analyzing and evaluating sales processes and performance for the IT, Telco, Media and Finance sector and helping customers optimize these, enabling them to move more merchandise at reduced cost.
Very quickly, as a growing number of customers came in from the mobile sector, John realized that here was a sector that was already evolving fast and would face enormous challenges as the infrastructure and terminals developed. Strand Consult has since focused solely on the mobile sector, analyzing markets and developments and publishing reports and holding executive workshops that have helped mobile operators, mobile services providers, terminal producers and media companies all over the world focus on their business strategies and maximizing return on their investments.
John is one of the best-known consultants in the business. Anyone who has met John Strand knows that he always speaks his opinion. Being honest - and giving his honest opinion on current issues in the mobile industry has become John's trademark - even when it means being controversial or treading on some toes.
The fact that John works in an industry that loves to hype new products and services, stands out clearly, however on the other hand John is the the first one to speak out - Hype does not work on John. He is the first one to cut through the BS and detail the difference betveen hype and what will happen in the real world.
Together with his team of analysts, John Strand has a unique ability to predict the future of the telecom industry and the other industries that this exciting business is converging with. Many people are naturally sceptical about fortune-tellers - John Strand's attitude is that people should not judge him on what he is predicting about the future, but instead on what he previously predicted would happen today.
John Strand's uncanny ability to predict coming challenges for the mobile market and his straightforward attitude to what customers are doing right and wrong has made John a valued speaker at mobile conferences all over the world and he is constantly quoted in the Scandinavian and International press.
Below are some of Strand Consult's many predictions. For example, we were the first:
- To speak about premium SMS - 1998
- To say WAP would not succeed without revenue sharing models - 1998/1999
- To document that DoCoMo was not a success, as many claimed - 1999/2000
- To tell that Korea was the leading mobile marked, and ahead of Japan - 2000/2001 and 2002
- To document that ring tones only represent a minor part of the mobile VAS marked - 2002/2003
-To say that the Nokia N-gage would be a flop and that the re-launch of N-gage version 2 would have the same fate as its predecessor - 2002/2006
- To document those new mobile services which today represent a large part of the VAS marked - 2002/2003
- To speak about Web based Discount MVNO's and their success - 2003
- Say that Palm & Handspring entry into the mobile market was doomed - 2002
- To speak about European operators starting to use subbrands - 2003/2004
- To predict Tripple-play actually ment, take 3 and only pay for 1 - 2004
- To predict that the MNO's would outsource their networks - 2004/2005
- To predict the large changes in the German mobile market, where the SP would suffer big time - 2005
- To predict that Apple would have to change their distribution and business models if they want to sell their iPhone - 2007
- To predict the explosive growth in people accessing the internet via Mobile Boradband - 2007
Today, many International mobile operators, media companies and technology manufactures use John Strand on CXO and Board level as a strategic sparring partner when developing new strategic processes. John uses his many years of experience to simplify the most complicated challenges, visualize the possible options and give creative input on how move forward - abilities that are in huge demand from his customers.
The international press often quote John Strand. His precise statements combined with a unique insight in the industry he lives and breathes for, results in journalists using his knowledge to make even complex issues understandable. That ability combined with his ability to predict the future is most probably why many refer to John Strand as a media darling.
John is a member of the board of directors for a number of Scandinavian and International companies, and previously was a member of the Advisory Board for the 3GSM World Congress.
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